Qualitative Market Research

WHAT IS QUALITATIVE MARKET RESEARCH

Qualitative research is a scientific method of observation to gather non-numerical data. It focuses on the “why” rather than the “how” of social phenomenon. Think about qualitative market research as a way to help you understand your consumers underlying feelings, reasons, opinions, and motivations. Some common methods consist of focus groups (group discussions), individual interviews, and participant observations. The sample size is usually small, and respondents are selected to fulfil a given quota.

What We Offer.

With our extensive consumer panels we are able to reach segments across the globe. We have locations in: North America, South America, Central America, and also the Caribbean islands. Choose from a variety of different services such as:

Focus Group Services/Focus Group Discussions (FGDs)
Non Traditional Focus Groups
Online Focus Groups (OFGs) & Online Interviews
Online Bulletin Boards (OBBs)
In Depth Interviews (IDIs)
Paired Depth Interview (Dyads & Triads)
Tele-Depth Interviews
Ethnography
Central Location Testing (CLT) For Qualitative Research
Mystery Shopping

We also use a variety of different approaches:

Panels
F2F
CATI
CAWI
CAPI

For any and all inquiries, please feel free to fill out the form below, visit our contact page, or simply give us a call at: +1(561) 948-4354. One of our representatives will assist you with choosing the service that best suits your market research needs.