Qualitative Market Research


Qualitative research is a scientific method of observation to gather non-numerical data. It focuses on the “why” rather than the “how” of social phenomenon. Think about qualitative market research as a way to help you understand your consumers underlying feelings, reasons, opinions, and motivations. Some common methods consist of focus groups (group discussions), individual interviews, and participant observations. The sample size is usually small, and respondents are selected to fulfil a given quota.

What We Offer.

With our extensive consumer panels we are able to reach segments across the globe. We have locations in: North America, South America, Central America, and also the Caribbean islands.  Choose from a variety of different services such as: 

We also use a variety of different approaches:

  • Panels
  • F2F
  • CATI
  • CAWI
  • CAPI

For any and all inquiries, please feel free to fill out the form below, visit our contact page, or simply give us a call at: +1(561) 948-4354. One of our representatives will assist you with choosing the service that best suits your market research needs.



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