Qual/Quant Integrated Research Methods


Oftentimes, insights that are gathered from the wider audience in quantitative research need to be fine-tuned and nuanced through qualitative approaches. We have the capacity to provide this combination for our clients. Through our consultative process, we are able to guide you early in the process, saving you both time and money.

Qualitative Market Research

Qualitative research is a scientific method of observation to gather non-numerical data. It focuses on the “why” rather than the “how” of social phenomenon. Think about qualitative market research as a way to help you understand your consumers underlying feelings, reasons, opinions, and motivations. Some common methods consist of focus groups (group discussions), individual interviews, and participant observations. The sample size is usually small, and respondents are selected to fulfill a given quota.

Quantitative Market Research

Quantitative market research is the collection of concrete numerical data that can be analyzed to detect trends in said data. The main characteristic of quantitative market research is that it allows for comparisons and trends to be analyzed and easily understood from a research standpoint. This type of market research is also a more structured market research process and can therefore involve a larger number of participants.

How We Do This For You!

At Accurate Market Research, we use a variety of different approaches. Our services include and are not limited to:

For any and all inquiries, please feel free to fill out the form below, visit our contact page, or simply give us a call at: +1 (561) 948-4354. One of our representatives will assist you with choosing the service that best suits your market research needs.


Identify underlying opinions and dynamics through exploratory research.


Empirical data collection and statistical analysis


Advanced and integrated research methods for faster insights.

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