FOCUS GROUPS & MODERATORS
GAIN CRITICAL INSIGHTS WITH OUR FACILITIES & TEAM
What Is a Focus Group?
A focus group is a small, diverse group of people and whose reactions are studied in market research in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.
Advantages of focus groups for market research?
Focus groups allow you to get reliable information from consumers. Focus groups have a distinct advantage over some other types of market research because they are flexible & capitalize on your ability to discover what your customers think about your brand, services, etc.
Using focus groups will let you essentially get inside the mind of your target demographic.
Why choose us?
Our recruitment process is second to none. We find participants that best represent your consumer profile. If focus group participants become annoyed or intimidated, they may not be completely honest about their thoughts/feelings. Our experienced moderators make sure that all participants are comfortable so that they can speak their mind openly and freely. We also offer a variety of different focus group locations, including but not limited to: traditional focus group facilities with high quality viewing via two way mirror, non-traditional locations, coffeehouses, restaurants, and more.
For any and all inquiries, please feel free to fill out the form below, visit our contact page, or simply give us a call at: +1 (561) 948-4354. One of our representatives will assist you with choosing the service that best suits your market research needs.